Monthly Archives: February 2008

Monitoring Your Costs

My last post about the hugely inflated phone bill got me thinking. The primary reason I didn’t act immediately was that I didn’t have time. I generally dislike having to deal with customer service, and faced with a lengthy to-do … Continue reading

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One Quick Call Saved Me $463.88

When I opened my long-distance phone bill last month, my mouth literally dropped open. In the past six months or so, my bill had doubled. But I could shrug my shoulders and rationalize the expense, because I knew I had … Continue reading

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Peek Inside Your Customer’s Mind

As marketers, it’s really easy to fall in love with our events, services and products. But just as when we fall in love with our human sweethearts, we tend to focus only on the positive aspects of our objects of … Continue reading

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