Archive for February, 2008

Monitoring Your Costs

My last post about the hugely inflated phone bill got me thinking.
The primary reason I didn’t act immediately was that I didn’t have time. I generally dislike having to deal with customer service, and faced with a lengthy to-do list, it became easy to put off calling AT&T “until tomorrow.”
The odd thing about my experience [...]

February 26, 2008   Posted in: Administration & Management  No Comments

One Quick Call Saved Me $463.88

When I opened my long-distance phone bill last month, my mouth literally dropped open. In the past six months or so, my bill had doubled. But I could shrug my shoulders and rationalize the expense, because I knew I had been participating in an extraordinary number of teleseminars lately. Seeing a number over $500 (might not [...]

February 21, 2008  Tags: ,   Posted in: Copywriting  No Comments

Peek Inside Your Customer’s Mind

As marketers, it’s really easy to fall in love with our events, services and products. But just as when we fall in love with our human sweethearts, we tend to focus only on the positive aspects of our objects of affection … sometimes to a fault. WE can see the value in attending our seminars, [...]

February 19, 2008  Tags: ,   Posted in: Copywriting, Products  No Comments

Creating an Experience

I attended an event offered by Barbara De Angelis over the weekend. One of the things she does extraordinarily well is transforming her seminars into experiences. Not only does this make her seminars more engaging and fun, it makes them more memorable … which becomes a great selling tool when it’s time to market the [...]

February 14, 2008  Tags:   Posted in: Seminar Production  No Comments

3 Ways to Help Your Seminar Affiliates

Using other people to help promote your seminars is a powerful marketing tool — especially when you are first starting out and don’t have your own mailing list.
But relying on affiliates (other people who promote your events to their lists for a commission on each sale they generate) has a big downside: many, if not [...]

February 7, 2008  Tags: , , ,   Posted in: Affiliate marketing, Guerrilla Marketing, Internet marketing  No Comments

When Marketing, EVERYTHING Counts

Do you think marketing is hard? Let me clue you in on a little secret. A lazy way to marketing success is paying attention to all of the not-so-smart (dumb, if you want to blunt and politically incorrect) things other marketers do … and then do your best to avoid the same mistakes.
Take, for example, a [...]

February 4, 2008  Tags: ,   Posted in: Teleseminars  No Comments

Taking Your Seminars National?

Do you have grand plans of taking your seminar national? Then you absolutely must use Internet marketing as a foundation for your seminar promotion plan.
(Disclaimer: I think pretty much every seminar business should be incorporating online marketing into their promotion mix — but especially if you want to bring your seminar to the entire country [...]

February 1, 2008   Posted in: Internet marketing  No Comments