Monthly Archives: February 2008

Creating an Experience

I attended an event offered by Barbara De Angelis over the weekend. One of the things she does extraordinarily well is transforming her seminars into experiences. Not only does this make her seminars more engaging and fun, it makes them … Continue reading

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3 Ways to Help Your Seminar Affiliates

Using other people to help promote your seminars is a powerful marketing tool — especially when you are first starting out and don’t have your own mailing list. But relying on affiliates (other people who promote your events to their … Continue reading

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When Marketing, EVERYTHING Counts

Do you think marketing is hard? Let me clue you in on a little secret. A lazy way to marketing success is paying attention to all of the not-so-smart (dumb, if you want to blunt and politically incorrect) things other marketers … Continue reading

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