Monthly Archives: March 2008

How Do You Measure Success?

I was talking to a client of mine this morning about ways she could promote her new service. The conversation turned to Google AdWords, and she shared the results of her first month’s adventure in the pay-per-click world: 800+ new … Continue reading

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The “Courtesy” Opt-In

Last week, I received three emails in one day from a subscriber of mine. It seems that because he had subscribed to my email list, he thought it was fair to add my email address to his distribution list, as well. … Continue reading

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