Archive for March, 2008
How Do You Measure Success?
I was talking to a client of mine this morning about ways she could promote her new service. The conversation turned to Google AdWords, and she shared the results of her first month’s adventure in the pay-per-click world: 800+ new subscribers and 1 sale.
Now 800 new subscribers may be paltry results for you. In her [...]
March 10, 2008
Tags: marketing channels, Marketing Plans Posted in: Marketing Plans 
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The “Courtesy” Opt-In
Last week, I received three emails in one day from a subscriber of mine. It seems that because he had subscribed to my email list, he thought it was fair to add my email address to his distribution list, as well.
If you’re using this type of list building — opting the people you meet into your [...]
March 5, 2008
Tags: guerilla marketing, Guerrilla Marketing, Internet marketing, opt-in email Posted in: Guerrilla Marketing, Internet marketing No Comments