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Monthly Archives: April 2008
Where to Start When Starting From Scratch
When you are marketing your first seminar — or assuming marketing responsibilities for a seminar that’s already been done before — it’s easy to get overwhelmed by all there is to do. So what’s the very first thing you should do? … Continue reading
Posted in Copywriting, Marketing Plans, Marketing Strategy
Tagged Copywriting, Marketing Plan, Marketing Strategy
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Seeking a Sponsor … or a Donation?
Do you want to cover your seminar marketing and production costs with sponsorships? Keep these tips in mind if you want to be taken seriously by the potential sponsors you are approaching: Be prepared to show sponsors what you’ll do … Continue reading
Tips for Making Multiple Offers Successfully
In my last post, I shared my thoughts about why it makes more sense to make just one offer with every promotional piece you send out vs. giving prospects several offers to choose from. But if you still want to … Continue reading