Archive for April, 2008
Where to Start When Starting From Scratch
When you are marketing your first seminar — or assuming marketing responsibilities for a seminar that’sВ already been done before — it’s easy to get overwhelmed by all there is to do.
So what’s the very first thing you should do?
I start by researching the audience.
Read industry publications. Study your competitors’ marketing. Survey your audience.
If you work [...]
April 28, 2008
Tags: Copywriting, Marketing Plan, Marketing Strategy Posted in: Copywriting, Marketing Plans, Marketing Strategy 
No Comments
Seeking a Sponsor … or a Donation?
Do you want to cover your seminar marketing and production costs with sponsorships? Keep these tips in mind if you want to be taken seriously by the potential sponsors you are approaching:
Be prepared to show sponsors what you’ll do to fill the seats. Have your speakers lined up. Have your marketing plan and marketing materials [...]
April 21, 2008
Tags: seminar marketing, Sponsorships Posted in: Sponsorships No Comments
Tips for Making Multiple Offers Successfully
In my last post, I shared my thoughts about why it makes more sense to make just one offer with every promotional piece you send out vs. giving prospects several offers to choose from.
But if you still want to promote multiple offers in a single marketing piece, here are some tips to help you get [...]
April 9, 2008
Tags: marketing offers Posted in: Copywriting, Marketing Strategy One Comment
Minimize Choices to Maximize Results
With the amount of time, effort and money you sink
into your marketing, you want to see a big return on
your investment. Which is why it can be tempting to
load your promotional pieces with multiple offers.
For example, you might try to promote your paid seminar
… and in the same marketing piece, also promote a
free seminar.
Or you [...]
April 8, 2008
Tags: marketing offers Posted in: Marketing Strategy No Comments