Archive for May, 2008
Last-Minute Seminar Planning Woes
It’s an easy trap to fall into. You’re swamped. Your seminar is months away. So you think, “I’ll figure out how to market the darn thing later … when I have time.”
Except you never have time. Then all of a sudden, your seminar is mere weeks away … and you haven’t done a thing to [...]
May 28, 2008
Tags: Marketing Plans, seminar planning Posted in: Marketing Plans 
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Sales Presentation or Educational Seminar: Which Is Better?
One common question among business owners who want to use seminars as a sales tool is whether it’s best to be upfront about the event being a sales presentation or to disguise it as an educational seminar.
My answer: Tell the truth.
If your presentation is truly nothing more than a sales pitch for your company, service [...]
May 8, 2008
Tags: Lead-Generation Seminars, Selling with seminars Posted in: Lead-Generation Seminars, Marketing Strategy No Comments