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Monthly Archives: May 2008
Last-Minute Seminar Planning Woes
It’s an easy trap to fall into. You’re swamped. Your seminar is months away. So you think, “I’ll figure out how to market the darn thing later … when I have time.” Except you never have time. Then all of … Continue reading
Sales Presentation or Educational Seminar: Which Is Better?
One common question among business owners who want to use seminars as a sales tool is whether it’s best to be upfront about the event being a sales presentation or to disguise it as an educational seminar. My answer: Tell … Continue reading