Archive for July, 2008
Are Ugly URLs Killing Your Marketing?
Are the links you’re including in your email promotions harming your marketing efforts? Could be … even if you don’t spot any obvious problems before you send your messages.
As the resident marketing expert for Business Expert Webinars (http://www.businessexpertwebinars.com), I help speakers plot their marketing strategy, as well as dissect past marketing campaigns that didn’t perform [...]
July 10, 2008
Tags: Internet marketing Posted in: Internet marketing 
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3 Ways to Build Buzz
For many professionals, a huge benefit of attending seminars is the networking they’re able to do with other participants.
If you want to leverage your audience’s desire to connect with other professionals to generate sales, however, you can’t assume that your audience will think of this benefit on their own. Make sure that your promotional materials [...]
July 2, 2008
Tags: Copywriting, Marketing Plans, seminar marketing Posted in: Copywriting, Marketing Plans No Comments