Archive for August, 2008
Shifting Marketing Focus — Smart or Silly?
Before you sit down to write a single word of copy, think carefully about who you really want to see sitting in your seminar seats. Analyzing your perfect attendee up front will make your copy more effective — and also make it easier to write.
If you try to be everything to all people — allВ people [...]
August 22, 2008
Tags: Copywriting, marketing audience, Marketing Strategy Posted in: Copywriting, Marketing Strategy 
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Email Signatures That Grab Eyeballs
The signature on your outbound email is a fantastic free tool to promote your seminar. That’s because an email signature flies below your prospects’ marketing radar. Most people don’t think twice about deleting promotional messages. But this promotional message is tacked on the end of a more personal message that WILL get through.
For best effect:
Keep [...]
August 14, 2008
Tags: Copywriting, Email Marketing Posted in: Copywriting, Email Marketing No Comments