Monthly Archives: September 2008

Seminar Landing Pages to Grab Affiliate Traffic

One popular (and cheap) approach to filling seminar seats is to involve affiliates. (Affiliates are people who will promote your event in exchange for commission on every sale they generate. Ideally, they will have their own opt-in lists of subscribers … Continue reading

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Using Books to Promote Seminars

A few years ago, a seminar marketer was picking my brain about how to fill more of his seminar seats. When we started talking about his competition, he mentioned as an aside that his biggest competitor had published a book … Continue reading

Posted in Book Marketing, Marketing Plans, Marketing Strategy | Tagged , , | Leave a comment