Archive for September, 2008
Seminar Landing Pages to Grab Affiliate Traffic
One popular (and cheap) approach to filling seminar seats is to involve affiliates.
(Affiliates are people who will promote your event in exchange for commission on every sale they generate. Ideally, they will have their own opt-in lists of subscribers who hang on their every word.)
When you have affiliates who are highly influential and have the [...]
September 11, 2008
Tags: Affiliate marketing, Internet marketing, seminar marketing Posted in: Affiliate marketing, Internet marketing 
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Using Books to Promote Seminars
A few years ago, a seminar marketer was picking my brain about how to fill more of his seminar seats.
When we started talking about his competition, he mentioned as an aside that his biggest competitor had published a book that had been on the best-seller list for several weeks.
“Do you think that’s helped him?” he [...]
September 5, 2008
Tags: Book Marketing, Marketing Strategy, seminar marketing Posted in: Book Marketing, Marketing Plans, Marketing Strategy No Comments