Archive for March, 2009
When Is a Marketing Lead Too Old?
When working with a limited budget, you need to make tough decisions about where you want to invest your marketing dollars. If you have enough funds to send a single direct mail package to your entire list or three direct mail packages to a third of your list, it makes sense to carefully choose who [...]
March 25, 2009
Tags: Database Management, database segmentation, marketing leads Posted in: Database Management, Guerrilla Marketing, Marketing Strategy 
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Are Prospects Missing the Value of Your Seminar?
“I deliver a great seminar. But my prospects don’t see the value in taking a day from their businesses to attend my event.”
If this sounds familiar, it is possible that your event really isn’t worth the time investment participants would need to make to attend. Perhaps your seminar doesn’t deliver content that is timely, relevant [...]
March 12, 2009
Tags: Copywriting, seminar marketing, seminar offer, seminar value Posted in: Audience, Copywriting, Marketing Strategy One Comment
3 Tips for Marketing to Approving Managers
Having companies, associations and other organizations as clients is good — and bad — for your business.
On the downside, if organizations cut their travel or training budgets, your registration levels will be impacted.
On the other hand, organizations represent a potentially long-lasting revenue stream. An individual usually will attend your seminar one time, but an organization [...]
March 4, 2009
Tags: marketing to organizations, seminar marketing, seminar promotion Posted in: Audience, Marketing Strategy, Prospects for marketing No Comments