Monthly Archives: March 2009

When Is a Marketing Lead Too Old?

Posted on March 25, 2009 by jennyhamby

When working with a limited budget, you need to make tough decisions about where you want to invest your marketing dollars. If you have enough funds to send a single direct mail package to your entire list or three direct … Continue reading →

Posted in Database Management, Guerrilla Marketing, Marketing Strategy | Tagged , , | Leave a comment

Are Prospects Missing the Value of Your Seminar?

Posted on March 12, 2009 by jennyhamby

“I deliver a great seminar. But my prospects don’t see the value in taking a day from their businesses to attend my event.” If this sounds familiar, it is possible that your event really isn’t worth the time investment participants … Continue reading →

Posted in Audience, Copywriting, Marketing Strategy | Tagged , , , | 1 Comment

3 Tips for Marketing to Approving Managers

Posted on March 4, 2009 by jennyhamby

Having companies, associations and other organizations as clients is good — and bad — for your business. On the downside, if organizations cut their travel or training budgets, your registration levels will be impacted. On the other hand, organizations represent … Continue reading →

Posted in Audience, Marketing Strategy, Prospects for marketing | Tagged , , | Leave a comment