Archive for May, 2009

8 Sources for Securing Paid Speaking Engagements

By Guest Author Mary McKay, TurnkeySpeaker.com
Wouldn’t it be great if your speaking calendar was full of paid speaking engagements that others generated for you? 
If you are one of very few speakers who get all of your engagements from bureaus, web inquiries or call-ins, do what ever it takes to keep those coming. But even the [...]

May 19, 2009  Tags: , , ,   Posted in: Public Speaking  No Comments

Identify the Red Flags

Whether you’re trying to figure out what keywords to bid on, what topics to write about when posting articles online, or merely what words to use when promoting your seminars, it’s key to put yourself in your prospects’ shoes.
Be your ideal customer for a minute … and think about:

What do you really want? 
What solutions are [...]

May 13, 2009  Tags: , ,   Posted in: Audience, Copywriting, Marketing Research  No Comments