Archive for July, 2009

New Webinar Marketing Consulting Service

Business Expert Webinars is now offering consulting services to speakers, authors, consultants and other experts who want to add for-fee webinars to their product and marketing mix.
Consultations are available to help you:
* Position your webinar for success, including identifying topics for which attendees will pay
* Effectively promote your webinars (delivered by yours truly!)
* Develop PowerPoint [...]

July 23, 2009  Tags: , , , ,   Posted in: Webinars  No Comments

Marketing Your Seminars to Millions

 
You’ve seen the ads — “9 million mailing addresses for just $24.99.” You’re tempted to buy … because surely somewhere among those millions of prospects, there must be a hundred people or so who would be interested in your seminar.
Alas, the results don’t prove your theory true.   
Quality, not quantity, is what counts when you’re building [...]

July 23, 2009  Tags: , , , ,   Posted in: Database Management, Mailing Lists, Marketing Research  No Comments

Dr. Ralph Elliott Offers a Work Scholarship Opportunity

Dr. Ralph Elliott is offering work scholarships for his Effective Seminar/Conference Marketing workshop, Monday through Tuesday, August 31 - September 1, 2009, at the Downtown Embassy Suites Lakeside (Mention Group/Convention Code CLN to get Clemson room rate of $139 per night). Go to http://tinyurl.com/m8azdb for full details on the program and the hotel. 
A work scholarship [...]

July 10, 2009  Tags: , ,   Posted in: Education and Training  No Comments

Staff Your Events for Pennies: How to Secure Volunteers to Support Your Seminar

A content-rich presentation is the core of a successful seminar. But to ensure that your attendees have a pleasant — if not knock-their-socks-off — experience, it’s important to ensure that your event runs smoothly.
But if you are the only one working your event — a common scenario for new seminar promoters and professionals who use free [...]

July 9, 2009  Tags: , , , ,   Posted in: Event Planning, Registration, Uncategorized, Volunteers  No Comments

Reassuring Nervous Seminar Prospects

Address Unspoken Questions to Secure More Seminar Registrations
It often seems that for every person who signs up for a seminar, there’s at least one or two more who are undecided about attending.
Some are uncertain because they have financial concerns and aren’t sure they’ll receive enough value for their investment. Convincing these prospects to register takes [...]

July 1, 2009  Tags: , , ,   Posted in: Copywriting, Overcoming Objections  No Comments