Author Archives: jennyhamby

How Checklists Improve Your Seminar Planning and Promotion

Posted on February 14, 2011 by jennyhamby

You know what it takes to promote your seminars. But if the myriad to-do items exist only in your head, you may be limiting your success. Promoting an event requires a lot of work, especially when you consider all of … Continue reading →

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Competitor … or Coopetition?

Posted on February 8, 2011 by jennyhamby

A key way to fill seminars is to use affiliate marketing. This technique is especially valuable if you are new to the seminar business and do not have a large opt-in mailing list. Here’s how it works: You find professionals … Continue reading →

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3 Reasons to Embrace “Failure” When Promoting Seminars

Posted on February 7, 2011 by jennyhamby

Promoting seminars is a risky business. You aren’t guaranteed success. In fact, all you are guaranteed is to experience some failures – of marketing campaigns and perhaps even of your seminars. In the face of such a grim reality, it … Continue reading →

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