Category Archives: Audience

Identify the Red Flags

Posted on May 13, 2009 by jennyhamby

Whether you’re trying to figure out what keywords to bid on, what topics to write about when posting articles online, or merely what words to use when promoting your seminars, it’s key to put yourself in your prospects’ shoes. Be … Continue reading →

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Are Prospects Missing the Value of Your Seminar?

Posted on March 12, 2009 by jennyhamby

“I deliver a great seminar. But my prospects don’t see the value in taking a day from their businesses to attend my event.” If this sounds familiar, it is possible that your event really isn’t worth the time investment participants … Continue reading →

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3 Tips for Marketing to Approving Managers

Posted on March 4, 2009 by jennyhamby

Having companies, associations and other organizations as clients is good — and bad — for your business. On the downside, if organizations cut their travel or training budgets, your registration levels will be impacted. On the other hand, organizations represent … Continue reading →

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