Archive for the ‘Audience’ Category
Identify the Red Flags
Whether you’re trying to figure out what keywords to bid on, what topics to write about when posting articles online, or merely what words to use when promoting your seminars, it’s key to put yourself in your prospects’ shoes.
Be your ideal customer for a minute … and think about:
What do you really want?В
What solutions are [...]
May 13, 2009
Tags: Copywriting, copywriting research, Marketing Research Posted in: Audience, Copywriting, Marketing Research 
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Are Prospects Missing the Value of Your Seminar?
“I deliver a great seminar. But my prospects don’t see the value in taking a day from their businesses to attend my event.”
If this sounds familiar, it is possible that your event really isn’t worth the time investment participants would need to make to attend. Perhaps your seminar doesn’t deliver content that is timely, relevant [...]
March 12, 2009
Tags: Copywriting, seminar marketing, seminar offer, seminar value Posted in: Audience, Copywriting, Marketing Strategy One Comment
3 Tips for Marketing to Approving Managers
Having companies, associations and other organizations as clients is good — and bad — for your business.
On the downside, if organizations cut their travel or training budgets, your registration levels will be impacted.
On the other hand, organizations represent a potentially long-lasting revenue stream. An individual usually will attend your seminar one time, but an organization [...]
March 4, 2009
Tags: marketing to organizations, seminar marketing, seminar promotion Posted in: Audience, Marketing Strategy, Prospects for marketing No Comments