Archive for the ‘Book Marketing’ Category
Using Books to Promote Seminars
A few years ago, a seminar marketer was picking my brain about how to fill more of his seminar seats.
When we started talking about his competition, he mentioned as an aside that his biggest competitor had published a book that had been on the best-seller list for several weeks.
“Do you think that’s helped him?” he [...]
September 5, 2008
Tags: Book Marketing, Marketing Strategy, seminar marketing Posted in: Book Marketing, Marketing Plans, Marketing Strategy 
No Comments