Category Archives: Copywriting

The Winning Seminar Topic

Want to identify a winning seminar topic? Discover the secret ingredient for seminar success that many business-development experts miss.
wants … and then deliver it. Continue reading

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5 Satisfaction Guarantees: Choosing the Right Type of Satisfaction Guarantee

Satisfaction guarantees are essential to convincing uncertain prospects to register for your event. It’s how you ease their fears about making a mistake in signing up for your seminar. Discover 5 types of satisfaction guarantees you can use to fill more seminar seats.
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You’re Sending Seminar Prospects Where?: Choose Links Carefully to Avoid Losing Seminar Prospects

A recent trip to the grocery store reminded me of a valuable Internet marketing tip I learned years ago. When I was headed out the door with my cartful of groceries, the greeter — an elderly man who always welcomes … Continue reading

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