Archive for the ‘Email Marketing’ Category

You’re Sending Seminar Prospects Where?: Choose Links Carefully to Avoid Losing Seminar Prospects

A recent trip to the grocery store reminded me of a valuable Internet marketing tip I learned years ago.
When I was headed out the door with my cartful of groceries, the greeter — an elderly man who always welcomes me with a big smile and friendly “hello” — flagged me down. His job that day [...]

September 30, 2009  Tags: , , ,   Posted in: Copywriting, Email Marketing, Guerrilla Marketing, Internet marketing, Marketing Strategy, Prospects for marketing  No Comments

Are You an Accidental Spammer?

If you’ve been tempted to buy an email list that offers unlimited use for a one-time price … or if you view networking functions as a great way to collect email addresses for your email marketing efforts, I have a little story to share.
Every Monday night, I receive a garish email adorned with a chameleon. [...]

February 18, 2009  Tags: ,   Posted in: Email Marketing  One Comment

Email Signatures That Grab Eyeballs

The signature on your outbound email is a fantastic free tool to promote your seminar. That’s because an email signature flies below your prospects’ marketing radar. Most people don’t think twice about deleting promotional messages. But this promotional message is tacked on the end of a more personal message that WILL get through.
For best effect:

Keep [...]

August 14, 2008  Tags: ,   Posted in: Copywriting, Email Marketing  No Comments