Archive for the ‘Guerrilla Marketing’ Category

5 Satisfaction Guarantees: Choosing the Right Type of Satisfaction Guarantee

Satisfaction guarantees are essential to convincing uncertain prospects to register for your event. It’s how you ease their fears about making a mistake in signing up for your seminar. Discover 5 types of satisfaction guarantees you can use to fill more seminar seats.

December 9, 2009  Tags: , ,   Posted in: Copywriting, Guarantees, Guerrilla Marketing, Internet marketing, Marketing Strategy  No Comments

Following Up with Seminar Prospects: Boost Seminar Registrations

Keeping your seminar in front of prospects is key if you want to fill seminar seats. Here are 5 tips for using email to promote your events without fatiguing your list.

December 1, 2009  Tags: , , , ,   Posted in: Guerrilla Marketing, Internet marketing, Mailing Lists, Marketing Strategy, database segmentation  No Comments

Overcome Prospects’ Procrastination to Increase Seminar Registrations:Increase Seminar Registrations with Deadlines

Keeping your seminar in front of prospects is key if you want to fill seminar seats. Here are 5 tips for using email to promote your events without fatiguing your list.

November 5, 2009  Tags: , , , ,   Posted in: Database Management, Guerrilla Marketing, Internet marketing, Mailing Lists, Marketing Strategy  No Comments

When Is Too Much Email Too Much?: How to Overcome Your Fear of Emailing Too Much

Keeping your seminar in front of prospects is key if you want to fill seminar seats. Here are 5 tips for using email to promote your events without fatiguing your list.

October 22, 2009  Tags: , , , ,   Posted in: Database Management, Guerrilla Marketing, Internet marketing, Mailing Lists, Marketing Strategy  No Comments

You’re Sending Seminar Prospects Where?: Choose Links Carefully to Avoid Losing Seminar Prospects

A recent trip to the grocery store reminded me of a valuable Internet marketing tip I learned years ago.
When I was headed out the door with my cartful of groceries, the greeter — an elderly man who always welcomes me with a big smile and friendly “hello” — flagged me down. His job that day [...]

September 30, 2009  Tags: , , ,   Posted in: Copywriting, Email Marketing, Guerrilla Marketing, Internet marketing, Marketing Strategy, Prospects for marketing  No Comments

When Is a Marketing Lead Too Old?

When working with a limited budget, you need to make tough decisions about where you want to invest your marketing dollars. If you have enough funds to send a single direct mail package to your entire list or three direct mail packages to a third of your list, it makes sense to carefully choose who [...]

March 25, 2009  Tags: , ,   Posted in: Database Management, Guerrilla Marketing, Marketing Strategy  No Comments

The “Courtesy” Opt-In

Last week, I received three emails in one day from a subscriber of mine. It seems that because he had subscribed to my email list, he thought it was fair to add my email address to his distribution list, as well.
If you’re using this type of list building — opting the people you meet into your [...]

March 5, 2008  Tags: , , ,   Posted in: Guerrilla Marketing, Internet marketing  No Comments

3 Ways to Help Your Seminar Affiliates

Using other people to help promote your seminars is a powerful marketing tool — especially when you are first starting out and don’t have your own mailing list.
But relying on affiliates (other people who promote your events to their lists for a commission on each sale they generate) has a big downside: many, if not [...]

February 7, 2008  Tags: , , ,   Posted in: Affiliate marketing, Guerrilla Marketing, Internet marketing  No Comments