Category Archives: Guerrilla Marketing

When Is Too Much Email Too Much?: How to Overcome Your Fear of Emailing Too Much

Keeping your seminar in front of prospects is key if you want to fill seminar seats. Here are 5 tips for using email to promote your events without fatiguing your list. Continue reading

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You’re Sending Seminar Prospects Where?: Choose Links Carefully to Avoid Losing Seminar Prospects

A recent trip to the grocery store reminded me of a valuable Internet marketing tip I learned years ago. When I was headed out the door with my cartful of groceries, the greeter — an elderly man who always welcomes … Continue reading

Posted in Copywriting, Email Marketing, Guerrilla Marketing, Internet marketing, Marketing Strategy, Prospects for marketing | Tagged , , , | Leave a comment

When Is a Marketing Lead Too Old?

When working with a limited budget, you need to make tough decisions about where you want to invest your marketing dollars. If you have enough funds to send a single direct mail package to your entire list or three direct … Continue reading

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