Category Archives: Lead-Generation Seminars

Should You Charge for Your Events?:Evaluating Lead-Generation and Revenue-Generation Seminar Business Models

Posted on December 13, 2010 by jennyhamby

Want to boost seminar response rates? Try personalizing your marketing copy to grab your seminar prospects’ attention and connect more deeply. Continue reading →

Posted in Lead-Generation Seminars, Marketing Strategy, Pricing | Tagged , , | Leave a comment

Sales Presentation or Educational Seminar: Which Is Better?

Posted on May 8, 2008 by jennyhamby

One common question among business owners who want to use seminars as a sales tool is whether it’s best to be upfront about the event being a sales presentation or to disguise it as an educational seminar. My answer: Tell … Continue reading →

Posted in Lead-Generation Seminars, Marketing Strategy | Tagged , | Leave a comment