Archive for the ‘Marketing Plans’ Category

Adding Value to Your Seminar: Use Bonuses to Increase Value and Justify Higher Prices

Price is relative when you’re promoting seminars. To win seminar registrations and justify higher prices for your seminar seats, use bonuses to increase the perceived value of your seminar. Adding bonuses to your seminar package is also a good way to find affiliate marketing partners for your seminar.

October 7, 2009  Tags: , , , , ,   Posted in: Internet marketing, Marketing Plans, Marketing Strategy, Teleseminars, Webinars  No Comments

Advertising Your Seminar: 6 Rules to Remember When Advertising Your Seminars

When promoting a local seminar, newspapers seem like a logical choice for reaching your target audience. After all, newspaper readers are local. And they are interested enough in learning new information that they’re willing to pay for and read a paper, right?
But as many new seminar promoters quickly learn, promoting seminars via newspaper advertising isn’t [...]

September 23, 2009  Tags: , ,   Posted in: Marketing Plans, Marketing Strategy  No Comments

Pounding the Pavement: When Promoting Seminars, Anything Goes

“What’s the best way for me to promote my seminars?”
This question easily makes the top five list of challenges I hear from newer seminar promoters, as well as those who aren’t satisfied with how their events are performing.
Their uncertainty is understandable. Because when you’re doing your own marketing, growing a business and delivering the content, [...]

September 19, 2009  Tags: , ,   Posted in: Marketing Plans, Marketing Strategy, Uncategorized  No Comments

Leverage Past Attendees: Get Past Attendees to Promote Your Seminars

Past attendees are a valuable, yet often-overlooked, source of leads for your seminars. Not only can past attendees endorse your seminar, they also are likely to know other people like themselves — people who should be attending your event.
Yet, some promoters don’t market to past attendees. After all, they’ve already attended … so why would [...]

June 10, 2009  Tags: , ,   Posted in: Affiliate marketing, Marketing Plans, Marketing Strategy, Prospects for marketing  No Comments

Using Books to Promote Seminars

A few years ago, a seminar marketer was picking my brain about how to fill more of his seminar seats.
When we started talking about his competition, he mentioned as an aside that his biggest competitor had published a book that had been on the best-seller list for several weeks.
“Do you think that’s helped him?” he [...]

September 5, 2008  Tags: , ,   Posted in: Book Marketing, Marketing Plans, Marketing Strategy  No Comments

3 Ways to Build Buzz

For many professionals, a huge benefit of attending seminars is the networking they’re able to do with other participants.
If you want to leverage your audience’s desire to connect with other professionals to generate sales, however, you can’t assume that your audience will think of this benefit on their own. Make sure that your promotional materials [...]

July 2, 2008  Tags: , ,   Posted in: Copywriting, Marketing Plans  No Comments

Last-Minute Seminar Planning Woes

It’s an easy trap to fall into. You’re swamped. Your seminar is months away. So you think, “I’ll figure out how to market the darn thing later … when I have time.”
Except you never have time. Then all of a sudden, your seminar is mere weeks away … and you haven’t done a thing to [...]

May 28, 2008  Tags: ,   Posted in: Marketing Plans  No Comments

Where to Start When Starting From Scratch

When you are marketing your first seminar — or assuming marketing responsibilities for a seminar that’sВ already been done before — it’s easy to get overwhelmed by all there is to do.
So what’s the very first thing you should do?
I start by researching the audience.
Read industry publications. Study your competitors’ marketing. Survey your audience.
If you work [...]

April 28, 2008  Tags: , ,   Posted in: Copywriting, Marketing Plans, Marketing Strategy  No Comments

How Do You Measure Success?

I was talking to a client of mine this morning about ways she could promote her new service. The conversation turned to Google AdWords, and she shared the results of her first month’s adventure in the pay-per-click world: 800+ new subscribers and 1 sale.
Now 800 new subscribers may be paltry results for you. In her [...]

March 10, 2008  Tags: ,   Posted in: Marketing Plans  No Comments