Category Archives: Marketing Plans

How Checklists Improve Your Seminar Planning and Promotion

You know what it takes to promote your seminars. But if the myriad to-do items exist only in your head, you may be limiting your success. Promoting an event requires a lot of work, especially when you consider all of … Continue reading

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Keep Registrants Excited About Attending

Let’s say you are offering a free evening seminar to educate people about one of your services. While you’re busy getting your PowerPoint presentation and handouts ready, setting up the chairs, and checking the coffee service, what’s going on with … Continue reading

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Adding Value to Your Seminar: Use Bonuses to Increase Value and Justify Higher Prices

Price is relative when you’re promoting seminars. To win seminar registrations and justify higher prices for your seminar seats, use bonuses to increase the perceived value of your seminar. Adding bonuses to your seminar package is also a good way to find affiliate marketing partners for your seminar. Continue reading

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