Category Archives: Marketing Research

Use Competitors to Understand Prospective Seminar Attendees

Posted on February 1, 2011 by jennyhamby

To successfully promote a seminar, you must understand your prospective attendees — how they think, what they want, what they are struggling with and what they want from you. Studying your competitors — specifically, how they promote their events — … Continue reading →

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Marketing Your Seminars to Millions

Posted on July 23, 2009 by jennyhamby

  You’ve seen the ads — “9 million mailing addresses for just $24.99.” You’re tempted to buy … because surely somewhere among those millions of prospects, there must be a hundred people or so who would be interested in your … Continue reading →

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Identify the Red Flags

Posted on May 13, 2009 by jennyhamby

Whether you’re trying to figure out what keywords to bid on, what topics to write about when posting articles online, or merely what words to use when promoting your seminars, it’s key to put yourself in your prospects’ shoes. Be … Continue reading →

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