Archive for the ‘Marketing Research’ Category
Marketing Your Seminars to Millions
В
You’ve seen the ads — “9 million mailing addresses for just $24.99.” You’re tempted to buy … because surely somewhere among those millions of prospects, there must be a hundred people or so who would be interested in your seminar.
Alas, the results don’t prove your theory true.В В В
Quality, not quantity, is what counts when you’re building [...]
July 23, 2009
Tags: Database Management, direct marketing mailing lists, mailing list rental, seminar marketing, seminar promotion Posted in: Database Management, Mailing Lists, Marketing Research 
No Comments
Identify the Red Flags
Whether you’re trying to figure out what keywords to bid on, what topics to write about when posting articles online, or merely what words to use when promoting your seminars, it’s key to put yourself in your prospects’ shoes.
Be your ideal customer for a minute … and think about:
What do you really want?В
What solutions are [...]
May 13, 2009
Tags: Copywriting, copywriting research, Marketing Research Posted in: Audience, Copywriting, Marketing Research No Comments