Category Archives: Marketing Strategy

Competitor … or Coopetition?

Posted on February 8, 2011 by jennyhamby

A key way to fill seminars is to use affiliate marketing. This technique is especially valuable if you are new to the seminar business and do not have a large opt-in mailing list. Here’s how it works: You find professionals … Continue reading →

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Identifying Your Seminar’s Niche by Studying Competitors

Posted on February 3, 2011 by jennyhamby

One of the top challenges faced by consultants, trainers, and speakers who promote their own seminars and workshops is getting their events to stand out from the sea of competition. One way to do so is to carve out a … Continue reading →

Posted in Marketing Strategy, Teleseminars, Uncategorized, Webinars | Leave a comment

Build a List to Minimize Risk When Promoting Seminars

Posted on January 25, 2011 by jennyhamby

Promoting a seminar can be a risky business. Response rates — even for well-received events — are generally low and typically much lower than you’d expect when promoting a product or even a virtual event. The quality of your mailing … Continue reading →

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