Archive for the ‘Marketing Strategy’ Category
5 Satisfaction Guarantees: Choosing the Right Type of Satisfaction Guarantee
Satisfaction guarantees are essential to convincing uncertain prospects to register for your event. It’s how you ease their fears about making a mistake in signing up for your seminar. Discover 5 types of satisfaction guarantees you can use to fill more seminar seats.
December 9, 2009
Tags: satisfaction guarantees, seminar marketing, seminar promotion Posted in: Copywriting, Guarantees, Guerrilla Marketing, Internet marketing, Marketing Strategy 
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Following Up with Seminar Prospects: Boost Seminar Registrations
Keeping your seminar in front of prospects is key if you want to fill seminar seats. Here are 5 tips for using email to promote your events without fatiguing your list.
December 1, 2009
Tags: database segmentation, Email Marketing, Internet marketing, seminar marketing, seminar promotion Posted in: Guerrilla Marketing, Internet marketing, Mailing Lists, Marketing Strategy, database segmentation No Comments
Overcome Prospects’ Procrastination to Increase Seminar Registrations:Increase Seminar Registrations with Deadlines
Keeping your seminar in front of prospects is key if you want to fill seminar seats. Here are 5 tips for using email to promote your events without fatiguing your list.
November 5, 2009
Tags: database segmentation, Email Marketing, Internet marketing, seminar marketing, seminar promotion Posted in: Database Management, Guerrilla Marketing, Internet marketing, Mailing Lists, Marketing Strategy No Comments
When Is Too Much Email Too Much?: How to Overcome Your Fear of Emailing Too Much
Keeping your seminar in front of prospects is key if you want to fill seminar seats. Here are 5 tips for using email to promote your events without fatiguing your list.
October 22, 2009
Tags: database segmentation, Email Marketing, Internet marketing, seminar marketing, seminar promotion Posted in: Database Management, Guerrilla Marketing, Internet marketing, Mailing Lists, Marketing Strategy No Comments
Adding Value to Your Seminar: Use Bonuses to Increase Value and Justify Higher Prices
Price is relative when you’re promoting seminars. To win seminar registrations and justify higher prices for your seminar seats, use bonuses to increase the perceived value of your seminar. Adding bonuses to your seminar package is also a good way to find affiliate marketing partners for your seminar.
October 7, 2009
Tags: Affiliate marketing, bonuses, Guerrilla Marketing, Internet marketing, Marketing Strategy, Pricing Posted in: Internet marketing, Marketing Plans, Marketing Strategy, Teleseminars, Webinars No Comments
You’re Sending Seminar Prospects Where?: Choose Links Carefully to Avoid Losing Seminar Prospects
A recent trip to the grocery store reminded me of a valuable Internet marketing tip I learned years ago.
When I was headed out the door with my cartful of groceries, the greeter — an elderly man who always welcomes me with a big smile and friendly “hello” — flagged me down. His job that day [...]
September 30, 2009
Tags: Internet marketing, linking, seminar marketing, seminar promotion Posted in: Copywriting, Email Marketing, Guerrilla Marketing, Internet marketing, Marketing Strategy, Prospects for marketing No Comments
Advertising Your Seminar: 6 Rules to Remember When Advertising Your Seminars
When promoting a local seminar, newspapers seem like a logical choice for reaching your target audience. After all, newspaper readers are local. And they are interested enough in learning new information that they’re willing to pay for and read a paper, right?
But as many new seminar promoters quickly learn, promoting seminars via newspaper advertising isn’t [...]
September 23, 2009
Tags: seminar advertising, seminar marketing, seminar promotion Posted in: Marketing Plans, Marketing Strategy No Comments
Pounding the Pavement: When Promoting Seminars, Anything Goes
“What’s the best way for me to promote my seminars?”
This question easily makes the top five list of challenges I hear from newer seminar promoters, as well as those who aren’t satisfied with how their events are performing.
Their uncertainty is understandable. Because when you’re doing your own marketing, growing a business and delivering the content, [...]
September 19, 2009
Tags: seminar marketing, seminar marketing plan, seminar promotion Posted in: Marketing Plans, Marketing Strategy, Uncategorized No Comments
Leverage Past Attendees: Get Past Attendees to Promote Your Seminars
Past attendees are a valuable, yet often-overlooked, source of leads for your seminars. Not only can past attendees endorse your seminar, they also are likely to know other people like themselves — people who should be attending your event.
Yet, some promoters don’t market to past attendees. After all, they’ve already attended … so why would [...]
June 10, 2009
Tags: seminar marketing, seminar marketing plan, seminar promotion Posted in: Affiliate marketing, Marketing Plans, Marketing Strategy, Prospects for marketing No Comments
When Is a Marketing Lead Too Old?
When working with a limited budget, you need to make tough decisions about where you want to invest your marketing dollars. If you have enough funds to send a single direct mail package to your entire list or three direct mail packages to a third of your list, it makes sense to carefully choose who [...]
March 25, 2009
Tags: Database Management, database segmentation, marketing leads Posted in: Database Management, Guerrilla Marketing, Marketing Strategy No Comments