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Category Archives: Marketing Strategy
Change Your Response to Change Your Seminar Marketing Results
One of my favorite books is Jack Canfield’s The Success Principles. I keep a copy on my desk and read a lesson from it nearly every morning. The first principle of success that Jack shares is taking 100 percent responsibility … Continue reading
Why Teleseminars and Webinars Belong in Your Product Mix
Seminar attendance is down, thanks largely to the economy. Prospects have less money to spend on education. At the same time, they’re busier than ever and are less willing to invest time in their education. The result is that it’s … Continue reading
Posted in Marketing Strategy, Teleseminars, Uncategorized, Webinars
Tagged teleseminar marketing, webinar marketing
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The Economy’s Impact on the Seminar Industry
It’s no secret that seminar attendance is down. The biggest reason — no surprise here, either — is the economy. When corporate budgets need trimming, the employee training budget is the one of the first to get hit. Although leaders … Continue reading