Archive for the ‘Prospects for marketing’ Category

You’re Sending Seminar Prospects Where?: Choose Links Carefully to Avoid Losing Seminar Prospects

A recent trip to the grocery store reminded me of a valuable Internet marketing tip I learned years ago.
When I was headed out the door with my cartful of groceries, the greeter — an elderly man who always welcomes me with a big smile and friendly “hello” — flagged me down. His job that day [...]

September 30, 2009  Tags: , , ,   Posted in: Copywriting, Email Marketing, Guerrilla Marketing, Internet marketing, Marketing Strategy, Prospects for marketing  No Comments

Leverage Past Attendees: Get Past Attendees to Promote Your Seminars

Past attendees are a valuable, yet often-overlooked, source of leads for your seminars. Not only can past attendees endorse your seminar, they also are likely to know other people like themselves — people who should be attending your event.
Yet, some promoters don’t market to past attendees. After all, they’ve already attended … so why would [...]

June 10, 2009  Tags: , ,   Posted in: Affiliate marketing, Marketing Plans, Marketing Strategy, Prospects for marketing  No Comments

3 Tips for Marketing to Approving Managers

Having companies, associations and other organizations as clients is good — and bad — for your business.
On the downside, if organizations cut their travel or training budgets, your registration levels will be impacted.
On the other hand, organizations represent a potentially long-lasting revenue stream. An individual usually will attend your seminar one time, but an organization [...]

March 4, 2009  Tags: , ,   Posted in: Audience, Marketing Strategy, Prospects for marketing  No Comments