Archive for the ‘Uncategorized’ Category

Pounding the Pavement: When Promoting Seminars, Anything Goes

“What’s the best way for me to promote my seminars?”
This question easily makes the top five list of challenges I hear from newer seminar promoters, as well as those who aren’t satisfied with how their events are performing.
Their uncertainty is understandable. Because when you’re doing your own marketing, growing a business and delivering the content, [...]

September 19, 2009  Tags: , ,   Posted in: Marketing Plans, Marketing Strategy, Uncategorized  No Comments

Staff Your Events for Pennies: How to Secure Volunteers to Support Your Seminar

AВ content-rich presentation is the core of a successful seminar. But to ensure that your attendees have a pleasant — if not knock-their-socks-off — experience, it’s important to ensure that your event runs smoothly.
But if you are the only one working your event — a common scenario for new seminar promoters and professionals who use free [...]

July 9, 2009  Tags: , , , ,   Posted in: Event Planning, Registration, Uncategorized, Volunteers  No Comments

Why Do Potential Affiliates Refuse to Participate?

Affiliate marketing — asking other experts and organizations to promote your seminars, workshops, teleseminars and webinars in exchange for a commission — is a tool every event marketer should use to fill seats.
But many seminar promoters get frustrated by the rejection they face from affiliates. Prospective affiliates don’t respond to their phone calls and emails [...]

April 2, 2009  Tags: , , ,   Posted in: Affiliate marketing, Uncategorized  No Comments

Dr. Ralph Elliott is giving you a $10 discount …

Breaking news — I just got word that Dr. Ralph Elliott, Executive Director of the Effective Seminar Marketing Institute, is offering my readers a $10 discount on his upcoming 1-hour webinar with Brad Kleinman, Chief eMarketing Officer of WorkSmart eMarketing.
To claim your $10 discount on “Fill Your Annual Conferences with
Effective Microsite Marketing,” here’s what you [...]

April 2, 2009   Posted in: Uncategorized  No Comments

Too Early to Bail?

Waiting for registrations to arrive is one of the toughest challenges to face as a seminar promoter. While enduring this nail biter, you might find yourself pondering whether it’s time to pull the plug and cancel your event.
The danger in cancelling is that you might make the call too early, thereby missing out on the [...]

October 15, 2008   Posted in: Uncategorized  No Comments

Greetings to the Seminar Marketing Pros of the World!

It seems like just last week that copywriting genius David Garfinkel told me about this new-fangled thing he had discovered called blogging. But I am shocked to realize that it was almost 3 years ago … and after a brief flirtation with a free TypePad blog, here I am just now finally getting around to [...]

December 11, 2007   Posted in: Uncategorized  No Comments