3 Ways to Build Buzz
For many professionals, a huge benefit of attending seminars is the networking they’re able to do with other participants.
If you want to leverage your audience’s desire to connect with other professionals to generate sales, however, you can’t assume that your audience will think of this benefit on their own. Make sure that your promotional materials play up this unique aspect of attending a live event.
Here are 3 ideas to get you started:
1. List networking as a special benefit of attending your event. Tell readers how many and what type of networking opportunities you’ll be coordinating (for example, extra long lunch hours).
2. Send out an advance registration list a couple of times before your seminar. Show prospects which individuals have already signed up and/or which companies are sending employees to your event.
If you receive a registration from a well-known attendee or industry expert, send out a special promotional email focusing solely on that individual. The opportunity to meet this individual might sweeten the pot enough to get some previously undecided prospects to register right away.
3. Include testimonials from past attendees who raved about the networking opportunties and quality of attendee. If you can get them to include specific results in their testimonial (“I struck a deal that put $50,000 in my pocket during the first morning’s coffee break”) … even better.