Email Signatures That Grab Eyeballs
The signature on your outbound email is a fantastic free tool to promote your seminar. That’s because an email signature flies below your prospects’ marketing radar. Most people don’t think twice about deleting promotional messages. But this promotional message is tacked on the end of a more personal message that WILL get through.
For best effect:
- Keep your message short. A one- or two-sentence message is plenty.
- Focus on benefits — what are the top 1-3 benefits or things attendees will get at your event? Alternatively, list your seminar title, tagline, the dates and location.
- Link directly to the page where readers can find full details about the seminar. Don’t drop them off at your home page and hope that they stumble their way to your seminar page.
- Want to use your email signature to build your opt-in
email list of prospects who are interested in your seminar? Use your signature to promote a free teleseminar or other giveaway that’s related to your seminar topic. - If referring to yourself in your signature, use the first
person (“I,” “my,” etc.) not the third person. For example, “Discover my top seminar marketing secrets at …” rather than “Discover Jenny Hamby’s top seminar marketing secrets at….”
Promoting your seminar in an email signature obviously
won’t fill your seminar to capacity on its own. But it can
be enough to fill an extra seat or two … and the potential
profit more than justifies the two minutes it takes
to create this type of promotional message.
Tags: Copywriting, Email Marketing