Where to Start When Starting From Scratch
When you are marketing your first seminar — or assuming marketing responsibilities for a seminar that’s already been done before — it’s easy to get overwhelmed by all there is to do.
So what’s the very first thing you should do?
I start by researching the audience.
Read industry publications. Study your competitors’ marketing. Survey your audience.
If you work for a training company, talk to the trainers and other people who have helped market your events before.
And whatever you do, don’t forget to actually TALK to at least a few past attendees. Even a short telephone interview can provide tremendous insights into what your prospects want and need from your event.
Knowing what makes your prospects tick … what problems keep them up at night … how your seminar helps solve their problem … and what they want your seminar to deliver — these are the secrets that will help you create compelling copy and a smart
marketing strategy.