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	<title>SeminarSavvy.com</title>
	<link>http://seminarsavvy.com</link>
	<description>Seminar Marketing Tips and Tactics to Boost Your Profits</description>
	<lastBuildDate>Thu, 28 Jan 2010 19:07:20 +0000</lastBuildDate>
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	<item>
		<title>Objecting to Free Gifts: The Objection to Overcome When Offering Free Consultations</title>
		<description>If you are a coach, consultant or expert who provides some type of service, an easy way to add value to your seminar is offering free consultations as part of your registration package or as a bonus to attendees. (And yes, it's a great way to increase the perceived value ...</description>
		<link>http://seminarsavvy.com/seminar-content/objecting-to-free-gifts-the-objection-to-overcome-when-offering-free-consultations/</link>
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		<title>The Winning Seminar Topic</title>
		<description>When trying to identify a winning topic, most marketers and product-development experts will tell you to find a hungry crowd, discover what that crowd wants ... and then deliver it.

Following this school of thought, you could pick any audience, find out what those folks want, then deliver a seminar, teleseminar ...</description>
		<link>http://seminarsavvy.com/copywriting/the-winning-seminar-topic-follow-your-bliss-for-the-ultimate-seminar-success/</link>
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		<title>5 Satisfaction Guarantees: Choosing the Right Type of Satisfaction Guarantee</title>
		<description>Satisfaction guarantees are essential to convincing uncertain prospects to register for your event. It's how you ease their fears about making a mistake in signing up for your seminar.

There are several types of guarantees you can offer. Which do you feel most comfortable with?

1. Lifetime guarantee: if participants become dissatisfied ...</description>
		<link>http://seminarsavvy.com/copywriting/5-satisfaction-guarantees-choosing-the-right-type-of-satisfaction-guarantee/</link>
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		<title>Following Up with Seminar Prospects: Boost Seminar Registrations</title>
		<description>Convincing busy, budget-conscious people to invest their time and money to attend your seminar can be a challenge. That is why you should sit up and pay attention when a prospective attendee indicates even the tiniest bit of interest in your event. Seminar leads are golden. 

Yet many seminar promoters ...</description>
		<link>http://seminarsavvy.com/internet-marketing/following-up-with-seminar-prospects-boost-seminar-registrations/</link>
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		<title>Overcome Prospects&#8217; Procrastination to Increase Seminar Registrations:Increase Seminar Registrations with Deadlines</title>
		<description>Experienced seminar promoters know that the number of registrations that come in each day generally increases as the seminar draws closer. While you might receive only one registration per day four weeks before your seminar, you could see 20 registrations per day the last week before your event. 

The reason ...</description>
		<link>http://seminarsavvy.com/internet-marketing/overcome-prospects-procrastination-to-increase-seminar-registrationsincrease-seminar-registrations-with-deadlines/</link>
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		<title>When Is Too Much Email Too Much?: How to Overcome Your Fear of Emailing Too Much</title>
		<description>When promoting live seminars, as well as virtual events such as teleseminars and webinars, it's critical to continue promoting your event right up until you start delivering content. Seminar producers who track their sales typically see a dramatic increase in their registrations in the days leading up to an event. ...</description>
		<link>http://seminarsavvy.com/internet-marketing/when-is-too-much-email-too-much-how-to-overcome-your-fear-of-emailing-too-much/</link>
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		<title>Adding Value to Your Seminar: Use Bonuses to Increase Value and Justify Higher Prices</title>
		<description>Will prospective seminar attendees pay what you are asking to participate in your seminar?

The answer depends on how they perceive your price. If they think it's too high -- in other words -- there is not enough value to justify the time and money they will spend traveling to and ...</description>
		<link>http://seminarsavvy.com/internet-marketing/adding-value-to-your-seminar-use-bonuses-to-increase-value-and-justify-higher-prices/</link>
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		<title>You&#8217;re Sending Seminar Prospects Where?:  Choose Links Carefully to Avoid Losing Seminar Prospects</title>
		<description>A recent trip to the grocery store reminded me of a valuable Internet marketing tip I learned years ago.

When I was headed out the door with my cartful of groceries, the greeter -- an elderly man who always welcomes me with a big smile and friendly "hello" -- flagged me ...</description>
		<link>http://seminarsavvy.com/copywriting/youre-sending-seminar-prospects-where-choose-links-carefully-to-avoid-losing-seminar-prospects/</link>
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		<title>Advertising Your Seminar: 6 Rules to Remember When Advertising Your Seminars</title>
		<description>When promoting a local seminar, newspapers seem like a logical choice for reaching your target audience. After all, newspaper readers are local. And they are interested enough in learning new information that they're willing to pay for and read a paper, right?

But as many new seminar promoters quickly learn, promoting ...</description>
		<link>http://seminarsavvy.com/marketing-plans/advertising-your-seminar-6-rules-to-remember-when-advertising-your-seminars/</link>
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		<title>Pounding the Pavement: When Promoting Seminars, Anything Goes</title>
		<description>"What's the best way for me to promote my seminars?"

This question easily makes the top five list of challenges I hear from newer seminar promoters, as well as those who aren't satisfied with how their events are performing.

Their uncertainty is understandable. Because when you're doing your own marketing, growing a ...</description>
		<link>http://seminarsavvy.com/uncategorized/pounding-the-pavement-when-promoting-seminars-anything-goes/</link>
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