Taking Your Seminars National?
Do you have grand plans of taking your seminar national? Then you absolutely must use Internet marketing as a foundation for your seminar promotion plan.
(Disclaimer: I think pretty much every seminar business should be incorporating online marketing into their promotion mix — but especially if you want to bring your seminar to the entire country … or the world. The Internet allows you to reach a much larger market more quickly and cost-effectively than direct mail, advertising, and other forms of “traditional” marketing.)
Start by putting up a direct-response sales site. Incorporate one or more offers for people to opt-in to your mailing list. Then start driving traffic to your site.
With a sales-oriented web site and a sound Internet marketing plan, you’ll be able to put your seminar in front of potential attendees across the country when they are out actively looking for you. Once this component of your plan is implemented, incorporate other marketing channels and begin cultivating a deeper relationship with the people on your mailing list.
Recommended Resource: Of all the different sources of good Internet marketing information, The Internet Marketing Center is one of my favorites. They publish a monthly newsletter that’s a great source of information not only for beginners, but also experienced pros. Sign
up here: http://www.marketingtips.com/t.cgi/996608