Last-Minute Seminar Planning Woes
It’s an easy trap to fall into. You’re swamped. Your seminar is months away. So you think, “I’ll figure out how to market the darn thing later … when I have time.”
Except you never have time. Then all of a sudden, your seminar is mere weeks away … and you haven’t done a thing to promote it.
Whether you’re promoting a weeklong conference or an hourlong teleseminar, it’s critical to hash out a marketing calendar soon after you book your event. Start by figuring out which audiences you want to contact, when you want to contact them, and how you’ll get in touch.
Then add additional deadlines to your calendar for various stages of production on all of your marketing pieces. For example, set deadlines for having the draft and final versions of your copy done, for having your web site launched, your direct mail pieces designed, your mailing lists rented, and so on.
Without these deadlines spelled out in advance, it becomes easy to get too busy to properly market your seminar. Before you know it, you’ll be skipping promotions because you don’t have time to get the pieces pulled together.
Tags: Marketing Plans, seminar planning