Using Books to Promote Seminars
A few years ago, a seminar marketer was picking my brain about how to fill more of his seminar seats.
When we started talking about his competition, he mentioned as an aside that his biggest competitor had published a book that had been on the best-seller list for several weeks.
“Do you think that’s helped him?” he asked.
Well … heck, yes!
Publishing a book gives you 3 distinct advantages over non-authors:
1. Name recognition. The better known your book is, the more name recognition you have. This, in turn, makes you a bigger attraction as a speaker.
2. Credibility. Even if you self-publish, people are impressed when you can hand them a real, printed book.
3. Leverage. If people are interested in what they’re learning in your book, they’ll often be interested in continuing their studies with you. So make sure to promote your seminars in your book.
* Mention your seminars in the book content (“During one recent seminar, an attendee came up and asked me ….”)
* Include a generic mention of your seminars in your bio and/or on the page listing details about your resources (“For details about the author’s seminars, books and home-study programs, visit ….”).
* And if you really have your act together, include a special offer to entice readers to attend your seminar, such as a coupon for discounted tuition.