The Post-Registration Marketing Kit: Ready-to-Use Templates to Effortlessly Reduce Last-Minute Cancellations and No-Shows

Marketing events is hard enough in this economy. Don’t let your hard-won registrations slip through your fingers because registrants regret their decision, lose their enthusiasm or even forget about your event.

To minimize your cancellations and no-shows, it’s essential to keep marketing after the registration – right up until people are in their seats, in fact. The Post-Registration Marketing Kit makes it simple to develop this portion of your marketing plan. You’ll get a mini marketing manual to walk you through the planning process … and fill-in-the-blank templates to make it fast and easy to create your messages. Discover:

  • 10 good reasons to contact your registrants before the event. Stop worrying about bugging your customers – these messages will have them thanking you for getting in touch.
  • Some registrants will be anxious about attending your seminar – especially if you’re marketing to a profession where attending a training program is NOT a common occurrence. Discover what little things will make a big impact in increasing their comfort.
  • What you can do before the event to ensure that your seminar answers all of your prospects’ questions. (As a bonus, using this technique can shorten the list of information you need to send after the seminar in response to surprise questions.)
  • How to set the mood for your class and ensure that everyone has a basic understanding of core material needed to excel during your seminar.
  • Ways to use social proof to reduce buyers remorse and get your group to gel – even before the event.
  • What you must do to avoid springing unwelcome surprises on your attendees while also showing how hard you work to keep your seminar content current.
  • Key reasons to play “Julie the Cruise Director” and ensure that all of your guests are having a good time.
  • How changing the way you ask for referrals can produce more leads and make prospects happy you asked. (Hate selling? No problem — no obnoxious sales pitches are needed.)
  • The old-fashioned way to show your gratitude for the seminar registration. This powerhouse technique is guaranteed to make you stand out.
  • 4 ways to nudge attendees into using what you taught them. Without implementation, they won’t see results … and they won’t feel good about attending your event.
  • What to do if you aren’t getting good testimonials from your attendees … even if they love your content.
  • And much more.

Templates are provided on CD in both Word and text-only formats. Use the messages to communicate with your registrants via direct mail, fax or email – your choice.

Priority Order Form

Yes, Jenny! I want to do what I can to reduce cancellations and no-shows. Please send me The Post-Registration Marketing Kit so I can help to reduce buyer’s remorse and keep prospects enthusiastic about attending my events.

I understand that my modest investment of $77 (plus S&H) is protected by your 30-day satisfaction guarantee. I’ll use the kit to create my post-registration marketing plan and messages. If I don’t agree it’s saved me time and is worth my investment, I’ll return the undamaged kit for a full refund (less S&H).

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