Adding Value to Your Seminar: Use Bonuses to Increase Value and Justify Higher Prices

Price is relative when you’re promoting seminars. To win seminar registrations and justify higher prices for your seminar seats, use bonuses to increase the perceived value of your seminar. Adding bonuses to your seminar package is also a good way to find affiliate marketing partners for your seminar.

October 7, 2009  Tags: , , , , ,   Posted in: Internet marketing, Marketing Plans, Marketing Strategy, Teleseminars, Webinars  No Comments

Why Do Potential Affiliates Refuse to Participate?

Affiliate marketing — asking other experts and organizations to promote your seminars, workshops, teleseminars and webinars in exchange for a commission — is a tool every event marketer should use to fill seats.
But many seminar promoters get frustrated by the rejection they face from affiliates. Prospective affiliates don’t respond to their phone calls and emails [...]

April 2, 2009  Tags: , , ,   Posted in: Affiliate marketing, Uncategorized  No Comments

Seminar Landing Pages to Grab Affiliate Traffic

One popular (and cheap) approach to filling seminar seats is to involve affiliates.
(Affiliates are people who will promote your event in exchange for commission on every sale they generate. Ideally, they will have their own opt-in lists of subscribers who hang on their every word.)
When you have affiliates who are highly influential and have the [...]

September 11, 2008  Tags: , ,   Posted in: Affiliate marketing, Internet marketing  No Comments

3 Ways to Help Your Seminar Affiliates

Using other people to help promote your seminars is a powerful marketing tool — especially when you are first starting out and don’t have your own mailing list.
But relying on affiliates (other people who promote your events to their lists for a commission on each sale they generate) has a big downside: many, if not [...]

February 7, 2008  Tags: , , ,   Posted in: Affiliate marketing, Guerrilla Marketing, Internet marketing  No Comments