Reassuring Nervous Seminar Prospects

Address Unspoken Questions to Secure More Seminar Registrations
It often seems that for every person who signs up for a seminar, there’s at least one or two more who are undecided about attending.
Some are uncertain because they have financial concerns and aren’t sure they’ll receive enough value for their investment. Convincing these prospects to register takes [...]

July 1, 2009  Tags: , , ,   Posted in: Copywriting, Overcoming Objections  No Comments

Identify the Red Flags

Whether you’re trying to figure out what keywords to bid on, what topics to write about when posting articles online, or merely what words to use when promoting your seminars, it’s key to put yourself in your prospects’ shoes.
Be your ideal customer for a minute … and think about:

What do you really want? 
What solutions are [...]

May 13, 2009  Tags: , ,   Posted in: Audience, Copywriting, Marketing Research  No Comments

Are Prospects Missing the Value of Your Seminar?

“I deliver a great seminar. But my prospects don’t see the value in taking a day from their businesses to attend my event.”
If this sounds familiar, it is possible that your event really isn’t worth the time investment participants would need to make to attend. Perhaps your seminar doesn’t deliver content that is timely, relevant [...]

March 12, 2009  Tags: , , ,   Posted in: Audience, Copywriting, Marketing Strategy  One Comment

Shifting Marketing Focus — Smart or Silly?

Before you sit down to write a single word of copy, think carefully about who you really want to see sitting in your seminar seats. Analyzing your perfect attendee up front will make your copy more effective — and also make it easier to write.
If you try to be everything to all people — all people [...]

August 22, 2008  Tags: , ,   Posted in: Copywriting, Marketing Strategy  No Comments

Email Signatures That Grab Eyeballs

The signature on your outbound email is a fantastic free tool to promote your seminar. That’s because an email signature flies below your prospects’ marketing radar. Most people don’t think twice about deleting promotional messages. But this promotional message is tacked on the end of a more personal message that WILL get through.
For best effect:

Keep [...]

August 14, 2008  Tags: ,   Posted in: Copywriting, Email Marketing  No Comments

3 Ways to Build Buzz

For many professionals, a huge benefit of attending seminars is the networking they’re able to do with other participants.
If you want to leverage your audience’s desire to connect with other professionals to generate sales, however, you can’t assume that your audience will think of this benefit on their own. Make sure that your promotional materials [...]

July 2, 2008  Tags: , ,   Posted in: Copywriting, Marketing Plans  No Comments

Where to Start When Starting From Scratch

When you are marketing your first seminar — or assuming marketing responsibilities for a seminar that’s already been done before — it’s easy to get overwhelmed by all there is to do.
So what’s the very first thing you should do?
I start by researching the audience.
Read industry publications. Study your competitors’ marketing. Survey your audience.
If you work [...]

April 28, 2008  Tags: , ,   Posted in: Copywriting, Marketing Plans, Marketing Strategy  No Comments