Tag Archives: Copywriting

Shifting Marketing Focus — Smart or Silly?

Posted on August 22, 2008 by jennyhamby

Before you sit down to write a single word of copy, think carefully about who you really want to see sitting in your seminar seats. Analyzing your perfect attendee up front will make your copy more effective — and also … Continue reading →

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Email Signatures That Grab Eyeballs

Posted on August 14, 2008 by jennyhamby

The signature on your outbound email is a fantastic free tool to promote your seminar. That’s because an email signature flies below your prospects’ marketing radar. Most people don’t think twice about deleting promotional messages. But this promotional message is … Continue reading →

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3 Ways to Build Buzz

Posted on July 2, 2008 by jennyhamby

For many professionals, a huge benefit of attending seminars is the networking they’re able to do with other participants. If you want to leverage your audience’s desire to connect with other professionals to generate sales, however, you can’t assume that … Continue reading →

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