Tag Archives: Database Management

Marketing Your Seminars to Millions

Posted on July 23, 2009 by jennyhamby

  You’ve seen the ads — “9 million mailing addresses for just $24.99.” You’re tempted to buy … because surely somewhere among those millions of prospects, there must be a hundred people or so who would be interested in your … Continue reading →

Posted in Database Management, Mailing Lists, Marketing Research | Tagged , , , , | Leave a comment

When Is a Marketing Lead Too Old?

Posted on March 25, 2009 by jennyhamby

When working with a limited budget, you need to make tough decisions about where you want to invest your marketing dollars. If you have enough funds to send a single direct mail package to your entire list or three direct … Continue reading →

Posted in Database Management, Guerrilla Marketing, Marketing Strategy | Tagged , , | Leave a comment