Marketing Your Seminars to Millions
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You’ve seen the ads — “9 million mailing addresses for just $24.99.” You’re tempted to buy … because surely somewhere among those millions of prospects, there must be a hundred people or so who would be interested in your seminar.
Alas, the results don’t prove your theory true.В В В
Quality, not quantity, is what counts when you’re building [...]
July 23, 2009
Tags: Database Management, direct marketing mailing lists, mailing list rental, seminar marketing, seminar promotion Posted in: Database Management, Mailing Lists, Marketing Research 
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When Is a Marketing Lead Too Old?
When working with a limited budget, you need to make tough decisions about where you want to invest your marketing dollars. If you have enough funds to send a single direct mail package to your entire list or three direct mail packages to a third of your list, it makes sense to carefully choose who [...]
March 25, 2009
Tags: Database Management, database segmentation, marketing leads Posted in: Database Management, Guerrilla Marketing, Marketing Strategy No Comments