Adding Value to Your Seminar: Use Bonuses to Increase Value and Justify Higher Prices
Price is relative when you’re promoting seminars. To win seminar registrations and justify higher prices for your seminar seats, use bonuses to increase the perceived value of your seminar. Adding bonuses to your seminar package is also a good way to find affiliate marketing partners for your seminar.
October 7, 2009
Tags: Affiliate marketing, bonuses, Guerrilla Marketing, Internet marketing, Marketing Strategy, Pricing Posted in: Internet marketing, Marketing Plans, Marketing Strategy, Teleseminars, Webinars 
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The “Courtesy” Opt-In
Last week, I received three emails in one day from a subscriber of mine. It seems that because he had subscribed to my email list, he thought it was fair to add my email address to his distribution list, as well.
If you’re using this type of list building — opting the people you meet into your [...]
March 5, 2008
Tags: guerilla marketing, Guerrilla Marketing, Internet marketing, opt-in email Posted in: Guerrilla Marketing, Internet marketing No Comments
3 Ways to Help Your Seminar Affiliates
Using other people to help promote your seminars is a powerful marketing tool — especially when you are first starting out and don’t have your own mailing list.
But relying on affiliates (other people who promote your events to their lists for a commission on each sale they generate) has a big downside: many, if not [...]
February 7, 2008
Tags: Affiliate marketing, Guerrilla Marketing, Internet marketing, seminars Posted in: Affiliate marketing, Guerrilla Marketing, Internet marketing No Comments