Tag Archives: Guerrilla Marketing

Adding Value to Your Seminar: Use Bonuses to Increase Value and Justify Higher Prices

Posted on October 7, 2009 by jennyhamby

Price is relative when you’re promoting seminars. To win seminar registrations and justify higher prices for your seminar seats, use bonuses to increase the perceived value of your seminar. Adding bonuses to your seminar package is also a good way to find affiliate marketing partners for your seminar. Continue reading →

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The “Courtesy” Opt-In

Posted on March 5, 2008 by jennyhamby

Last week, I received three emails in one day from a subscriber of mine. It seems that because he had subscribed to my email list, he thought it was fair to add my email address to his distribution list, as well. … Continue reading →

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3 Ways to Help Your Seminar Affiliates

Posted on February 7, 2008 by jennyhamby

Using other people to help promote your seminars is a powerful marketing tool — especially when you are first starting out and don’t have your own mailing list. But relying on affiliates (other people who promote your events to their … Continue reading →

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