Following Up with Seminar Prospects: Boost Seminar Registrations
Keeping your seminar in front of prospects is key if you want to fill seminar seats. Here are 5 tips for using email to promote your events without fatiguing your list.
December 1, 2009
Tags: database segmentation, Email Marketing, Internet marketing, seminar marketing, seminar promotion Posted in: Guerrilla Marketing, Internet marketing, Mailing Lists, Marketing Strategy, database segmentation 
No Comments
Overcome Prospects’ Procrastination to Increase Seminar Registrations:Increase Seminar Registrations with Deadlines
Keeping your seminar in front of prospects is key if you want to fill seminar seats. Here are 5 tips for using email to promote your events without fatiguing your list.
November 5, 2009
Tags: database segmentation, Email Marketing, Internet marketing, seminar marketing, seminar promotion Posted in: Database Management, Guerrilla Marketing, Internet marketing, Mailing Lists, Marketing Strategy No Comments
When Is Too Much Email Too Much?: How to Overcome Your Fear of Emailing Too Much
Keeping your seminar in front of prospects is key if you want to fill seminar seats. Here are 5 tips for using email to promote your events without fatiguing your list.
October 22, 2009
Tags: database segmentation, Email Marketing, Internet marketing, seminar marketing, seminar promotion Posted in: Database Management, Guerrilla Marketing, Internet marketing, Mailing Lists, Marketing Strategy No Comments
Adding Value to Your Seminar: Use Bonuses to Increase Value and Justify Higher Prices
Price is relative when you’re promoting seminars. To win seminar registrations and justify higher prices for your seminar seats, use bonuses to increase the perceived value of your seminar. Adding bonuses to your seminar package is also a good way to find affiliate marketing partners for your seminar.
October 7, 2009
Tags: Affiliate marketing, bonuses, Guerrilla Marketing, Internet marketing, Marketing Strategy, Pricing Posted in: Internet marketing, Marketing Plans, Marketing Strategy, Teleseminars, Webinars No Comments
You’re Sending Seminar Prospects Where?: Choose Links Carefully to Avoid Losing Seminar Prospects
A recent trip to the grocery store reminded me of a valuable Internet marketing tip I learned years ago.
When I was headed out the door with my cartful of groceries, the greeter — an elderly man who always welcomes me with a big smile and friendly “hello” — flagged me down. His job that day [...]
September 30, 2009
Tags: Internet marketing, linking, seminar marketing, seminar promotion Posted in: Copywriting, Email Marketing, Guerrilla Marketing, Internet marketing, Marketing Strategy, Prospects for marketing No Comments
Seminar Landing Pages to Grab Affiliate Traffic
One popular (and cheap) approach to filling seminar seats is to involve affiliates.
(Affiliates are people who will promote your event in exchange for commission on every sale they generate. Ideally, they will have their own opt-in lists of subscribers who hang on their every word.)
When you have affiliates who are highly influential and have the [...]
September 11, 2008
Tags: Affiliate marketing, Internet marketing, seminar marketing Posted in: Affiliate marketing, Internet marketing No Comments
Are Ugly URLs Killing Your Marketing?
Are the links you’re including in your email promotions harming your marketing efforts? Could be … even if you don’t spot any obvious problems before you send your messages.
As the resident marketing expert for Business Expert Webinars (http://www.businessexpertwebinars.com), I help speakers plot their marketing strategy, as well as dissect past marketing campaigns that didn’t perform [...]
July 10, 2008
Tags: Internet marketing Posted in: Internet marketing No Comments
The “Courtesy” Opt-In
Last week, I received three emails in one day from a subscriber of mine. It seems that because he had subscribed to my email list, he thought it was fair to add my email address to his distribution list, as well.
If you’re using this type of list building — opting the people you meet into your [...]
March 5, 2008
Tags: guerilla marketing, Guerrilla Marketing, Internet marketing, opt-in email Posted in: Guerrilla Marketing, Internet marketing No Comments
3 Ways to Help Your Seminar Affiliates
Using other people to help promote your seminars is a powerful marketing tool — especially when you are first starting out and don’t have your own mailing list.
But relying on affiliates (other people who promote your events to their lists for a commission on each sale they generate) has a big downside: many, if not [...]
February 7, 2008
Tags: Affiliate marketing, Guerrilla Marketing, Internet marketing, seminars Posted in: Affiliate marketing, Guerrilla Marketing, Internet marketing No Comments