Tag Archives: Marketing Strategy

Adding Value to Your Seminar: Use Bonuses to Increase Value and Justify Higher Prices

Posted on October 7, 2009 by jennyhamby

Price is relative when you’re promoting seminars. To win seminar registrations and justify higher prices for your seminar seats, use bonuses to increase the perceived value of your seminar. Adding bonuses to your seminar package is also a good way to find affiliate marketing partners for your seminar. Continue reading →

Posted in Internet marketing, Marketing Plans, Marketing Strategy, Teleseminars, Webinars | Tagged , , , , , | Leave a comment

Using Books to Promote Seminars

Posted on September 5, 2008 by jennyhamby

A few years ago, a seminar marketer was picking my brain about how to fill more of his seminar seats. When we started talking about his competition, he mentioned as an aside that his biggest competitor had published a book … Continue reading →

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Shifting Marketing Focus — Smart or Silly?

Posted on August 22, 2008 by jennyhamby

Before you sit down to write a single word of copy, think carefully about who you really want to see sitting in your seminar seats. Analyzing your perfect attendee up front will make your copy more effective — and also … Continue reading →

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