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Tag Archives: Marketing Strategy
Adding Value to Your Seminar: Use Bonuses to Increase Value and Justify Higher Prices
Price is relative when you’re promoting seminars. To win seminar registrations and justify higher prices for your seminar seats, use bonuses to increase the perceived value of your seminar. Adding bonuses to your seminar package is also a good way to find affiliate marketing partners for your seminar. Continue reading
Using Books to Promote Seminars
A few years ago, a seminar marketer was picking my brain about how to fill more of his seminar seats. When we started talking about his competition, he mentioned as an aside that his biggest competitor had published a book … Continue reading
Shifting Marketing Focus — Smart or Silly?
Before you sit down to write a single word of copy, think carefully about who you really want to see sitting in your seminar seats. Analyzing your perfect attendee up front will make your copy more effective — and also … Continue reading
Posted in Copywriting, Marketing Strategy
Tagged Copywriting, marketing audience, Marketing Strategy
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