Adding Value to Your Seminar: Use Bonuses to Increase Value and Justify Higher Prices

Price is relative when you’re promoting seminars. To win seminar registrations and justify higher prices for your seminar seats, use bonuses to increase the perceived value of your seminar. Adding bonuses to your seminar package is also a good way to find affiliate marketing partners for your seminar.

October 7, 2009  Tags: , , , , ,   Posted in: Internet marketing, Marketing Plans, Marketing Strategy, Teleseminars, Webinars  No Comments

Using Books to Promote Seminars

A few years ago, a seminar marketer was picking my brain about how to fill more of his seminar seats.
When we started talking about his competition, he mentioned as an aside that his biggest competitor had published a book that had been on the best-seller list for several weeks.
“Do you think that’s helped him?” he [...]

September 5, 2008  Tags: , ,   Posted in: Book Marketing, Marketing Plans, Marketing Strategy  No Comments

Shifting Marketing Focus — Smart or Silly?

Before you sit down to write a single word of copy, think carefully about who you really want to see sitting in your seminar seats. Analyzing your perfect attendee up front will make your copy more effective — and also make it easier to write.
If you try to be everything to all people — all people [...]

August 22, 2008  Tags: , ,   Posted in: Copywriting, Marketing Strategy  No Comments

Where to Start When Starting From Scratch

When you are marketing your first seminar — or assuming marketing responsibilities for a seminar that’s already been done before — it’s easy to get overwhelmed by all there is to do.
So what’s the very first thing you should do?
I start by researching the audience.
Read industry publications. Study your competitors’ marketing. Survey your audience.
If you work [...]

April 28, 2008  Tags: , ,   Posted in: Copywriting, Marketing Plans, Marketing Strategy  No Comments