Pounding the Pavement: When Promoting Seminars, Anything Goes

“What’s the best way for me to promote my seminars?”
This question easily makes the top five list of challenges I hear from newer seminar promoters, as well as those who aren’t satisfied with how their events are performing.
Their uncertainty is understandable. Because when you’re doing your own marketing, growing a business and delivering the content, [...]

September 19, 2009  Tags: , ,   Posted in: Marketing Plans, Marketing Strategy, Uncategorized  No Comments

Leverage Past Attendees: Get Past Attendees to Promote Your Seminars

Past attendees are a valuable, yet often-overlooked, source of leads for your seminars. Not only can past attendees endorse your seminar, they also are likely to know other people like themselves — people who should be attending your event.
Yet, some promoters don’t market to past attendees. After all, they’ve already attended … so why would [...]

June 10, 2009  Tags: , ,   Posted in: Affiliate marketing, Marketing Plans, Marketing Strategy, Prospects for marketing  No Comments