Tag Archives: seminar marketing

3 Reasons to Embrace “Failure” When Promoting Seminars

Posted on February 7, 2011 by jennyhamby

Promoting seminars is a risky business. You aren’t guaranteed success. In fact, all you are guaranteed is to experience some failures – of marketing campaigns and perhaps even of your seminars. In the face of such a grim reality, it … Continue reading →

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Build a List to Minimize Risk When Promoting Seminars

Posted on January 25, 2011 by jennyhamby

Promoting a seminar can be a risky business. Response rates — even for well-received events — are generally low and typically much lower than you’d expect when promoting a product or even a virtual event. The quality of your mailing … Continue reading →

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Change Your Response to Change Your Seminar Marketing Results

Posted on January 24, 2011 by jennyhamby

One of my favorite books is Jack Canfield’s The Success Principles. I keep a copy on my desk and read a lesson from it nearly every morning. The first principle of success that Jack shares is taking 100 percent responsibility … Continue reading →

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