Objecting to Free Gifts: The Objection to Overcome When Offering Free Consultations

Offering free bonuses to seminar registrants is a great way to increase your seminar’s value. But first, you have to overcome this common objection to free seminar bonuses.

January 28, 2010  Tags: , , , , ,   Posted in: seminar content, seminar topic  No Comments

The Winning Seminar Topic

Want to identify a winning seminar topic? Discover the secret ingredient for seminar success that many business-development experts miss.
wants … and then deliver it.

January 15, 2010  Tags: , , ,   Posted in: Copywriting, Internet marketing, seminar content, seminar topic  No Comments

5 Satisfaction Guarantees: Choosing the Right Type of Satisfaction Guarantee

Satisfaction guarantees are essential to convincing uncertain prospects to register for your event. It’s how you ease their fears about making a mistake in signing up for your seminar. Discover 5 types of satisfaction guarantees you can use to fill more seminar seats.

December 9, 2009  Tags: , ,   Posted in: Copywriting, Guarantees, Guerrilla Marketing, Internet marketing, Marketing Strategy  No Comments

Following Up with Seminar Prospects: Boost Seminar Registrations

Keeping your seminar in front of prospects is key if you want to fill seminar seats. Here are 5 tips for using email to promote your events without fatiguing your list.

December 1, 2009  Tags: , , , ,   Posted in: Guerrilla Marketing, Internet marketing, Mailing Lists, Marketing Strategy, database segmentation  No Comments

Overcome Prospects’ Procrastination to Increase Seminar Registrations:Increase Seminar Registrations with Deadlines

Keeping your seminar in front of prospects is key if you want to fill seminar seats. Here are 5 tips for using email to promote your events without fatiguing your list.

November 5, 2009  Tags: , , , ,   Posted in: Database Management, Guerrilla Marketing, Internet marketing, Mailing Lists, Marketing Strategy  No Comments

When Is Too Much Email Too Much?: How to Overcome Your Fear of Emailing Too Much

Keeping your seminar in front of prospects is key if you want to fill seminar seats. Here are 5 tips for using email to promote your events without fatiguing your list.

October 22, 2009  Tags: , , , ,   Posted in: Database Management, Guerrilla Marketing, Internet marketing, Mailing Lists, Marketing Strategy  No Comments

You’re Sending Seminar Prospects Where?: Choose Links Carefully to Avoid Losing Seminar Prospects

A recent trip to the grocery store reminded me of a valuable Internet marketing tip I learned years ago.
When I was headed out the door with my cartful of groceries, the greeter — an elderly man who always welcomes me with a big smile and friendly “hello” — flagged me down. His job that day [...]

September 30, 2009  Tags: , , ,   Posted in: Copywriting, Email Marketing, Guerrilla Marketing, Internet marketing, Marketing Strategy, Prospects for marketing  No Comments

Advertising Your Seminar: 6 Rules to Remember When Advertising Your Seminars

When promoting a local seminar, newspapers seem like a logical choice for reaching your target audience. After all, newspaper readers are local. And they are interested enough in learning new information that they’re willing to pay for and read a paper, right?
But as many new seminar promoters quickly learn, promoting seminars via newspaper advertising isn’t [...]

September 23, 2009  Tags: , ,   Posted in: Marketing Plans, Marketing Strategy  No Comments

Pounding the Pavement: When Promoting Seminars, Anything Goes

“What’s the best way for me to promote my seminars?”
This question easily makes the top five list of challenges I hear from newer seminar promoters, as well as those who aren’t satisfied with how their events are performing.
Their uncertainty is understandable. Because when you’re doing your own marketing, growing a business and delivering the content, [...]

September 19, 2009  Tags: , ,   Posted in: Marketing Plans, Marketing Strategy, Uncategorized  No Comments

Marketing Your Seminars to Millions

В 
You’ve seen the ads — “9 million mailing addresses for just $24.99.” You’re tempted to buy … because surely somewhere among those millions of prospects, there must be a hundred people or so who would be interested in your seminar.
Alas, the results don’t prove your theory true.В В В 
Quality, not quantity, is what counts when you’re building [...]

July 23, 2009  Tags: , , , ,   Posted in: Database Management, Mailing Lists, Marketing Research  No Comments