3 Ways to Help Your Seminar Affiliates
Thursday, February 7th, 2008Using other people to help promote your seminars is a powerful marketing tool — especially when you are first starting out and don’t have your own mailing list.
But relying on affiliates (other people who promote your events to their lists for a commission on each sale they generate) has a big downside: many, if not most, of your partners won’t follow through and promote your seminar as promised.
The problem isn’t that they don’t believe in your seminar … or that they are “bad” people. A lack of action is usually due to your affiliates being so busy running their own businesses that they forget about or run out of time to send your promotions.
Three things you can do to help your affiliates promote your seminars:
1. Provide a timeline. Spell out when you want affiliates to take action … and what action to take.
2. Provide the materials. The more work you do for your affiliates, the less they have to do … and the easier it becomes for them to execute. So give them the promotional materials you want them to send to their lists.
3. Follow up. Your affiliates are busy. Help keep your seminar front and center by sending reminders about upcoming actions you want them to take.