Promoting seminars can be a real nail-biter. The closer your seminar gets, the more tension mounts — will you get enough people in the room to cover your costs? To avoid looking like a fool? To product adequate sales from the stage to produce the revenue you’re counting on.
Experienced seminar promoters know that normal registration curves show an upswing in the final days or hours before an event. The closer you get, the more registrations will come in. With virtual events, most registrations arrive in the last 48 hours before an event. With a live event, registrations increase in the last week or two before the event.
If you notice yourself becoming worried and anxious about your event, do your best not to hold onto the feelings of fear and anxiety. Feel your feelings … then let them go.
Hold a firm vision of success – picture your room overflowing with people who are eager to hear your message. Staying in a positive state will help you stay open to the opportunities that appear to help you fill your room. It will also enable you to act quickly in the days remaining before your event, rather than freezing with panic.